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3. Get strategic
Demand that your nonprofit creates a strategic plan. Without an articulated direction and a strategy for getting there, how are you going to get donors to invest? So many nonprofit organizations operate without a plan, and that’s probably why they struggle to raise funds. People donate to a cause, but they invest in an executable strategy for impact. The former results in small gifts. The latter brings big dollars.
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Nell Edgington
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Nell Edgington is president of Social Velocity.
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