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4. Expand the revenue model
Often nonprofit organizations take a narrow approach to thinking about bringing money in the door. They may have direct-mail campaigns, get some government and foundation grants, and call it a day. Instead, take a bigger-picture view of the business that you are in and the various ways you could finance, not fundraise for, the end goal. Executive and development directors are often so caught up in the day-to-day of funding operations that they don’t have the luxury of taking this big-picture view — that’s where the board can step in.
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Nell Edgington
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Nell Edgington is president of Social Velocity.
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