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5. Pay attention to form design. Make sure forms are short and display any third-party verifications of your effectiveness or legitimacy in the effort, such as including VeriSign, Charity Navigator ratings, Charity Watch ratings or Better Business Bureau status.
6. If you have a social-media effort, put it to use. Retweet or post links to news articles that provide value to your friends and followers.
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- Companies:
- Blackbaud
- Charity Navigator
- VeriSign
Molly Brooksbank
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