The Slow and Boring Path
7 uninteresting ways to achieve success in fundraising.
About six years ago, the Lance Armstrong Foundation introduced an odd little item to the world: a bright yellow silicone wristband with its "Livestrong" slogan on it. Then the Lance Armstrong celebrity mojo combined with a teen fad. A mind-bending 70 million wristbands were sold. It was a genuine blowout that rocketed a small nonprofit to the highest levels of awareness.
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