The Slow and Boring Path
7 uninteresting ways to achieve success in fundraising.
The first copy-cat wristband probably sold pretty well. And the second. But by the time charity No. 50 rolled out its wristband, the magic was gone. It wasn't that cool anymore, and the market was saturated with wristbands anyway. Wristbands are no longer fast and sexy. They're a mainstay of the unoriginal and ineffective path.
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