Solving the Mobile Giving Puzzle

The top two obstacles to employing this method are:

1. Both Apple and Google charge a 30 percent commission in their respective mobile phone application marketplaces.

2. Development costs for mobile applications are high. A simple app could cost anywhere from $5,000 to $150,000.

While these sound like formidable barriers, they're not stopping for-profit businesses from raking in cash. If you can deliver a compelling mobile experience — or even just tell a story convincing enough to galvanize sales — your nonprofit could be one of the first to capitalize on the app gold rush.