Solving the Mobile Giving Puzzle

This is precisely the kind of mobile-fundraising campaign run by the Red Cross in support of Haiti. Hundreds of nonprofits in the U.S. — and around the world — are running and have run similar campaigns with great success.

There are some gotchas, processing fees and common frustrations, but overall, setting up and operating a text-message donation campaign is a fantastic way to reach donors at the moment of inspiration. Mobile Active, the excellent source for all things mobile, has an exhaustive write-up covering the details of setting up and operating a text-message donation campaign.