Solving the Mobile Giving Puzzle

Text-message warmers

Here's a riddle for you: How can you use a mobile phone to fundraise without collecting funds via mobile phone?

The answer should be reassuring to those of you who like to think holistically about your fundraising strategy: Use text messages to keep supporters warm.

By sending just a couple of text messages a month, you can keep potential donors excited about your cause and primed for your big yearly ask. In a campaign run by the Humane Society, supporters who received text messages donated online with an increased response rate of 77 percent.