7 Ways to Use Verbal Images to Pull Donors Into Your Appeal
You’ve come up with a great offer for your fundraising appeal — the need, the ask, the call to action and so on. Now what? How do you get your donors to really lean in?
You take the offer and hold it up in front of your donors like a gemstone and slowly turn it, right before their eyes, so they can see it in all its facets and get interested in it and moved by it … moved enough to give.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
