7 Ways to Use Verbal Images to Pull Donors Into Your Appeal
5. Highlight your donor’s impact
One of the main reasons donors give is to know the appreciation and gratitude that come from helping. You can, of course, simply say that the people your nonprofit serves are grateful. But a verbal image drives the point home in a more compelling way: “When the doctor and nurses in the one-room clinic in Ghana see the boxes of medicine you provide, they’ll clasp their hands together in prayer, beaming smiles, and lift their eyes to heaven, thanking God again and again for this blessing.”
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
