7 Ways to Use Verbal Images to Pull Donors Into Your Appeal
Just as you use photos and other visual images, you can make your appeals more compelling and more effective with verbal images. To pull donors in, don’t just say it. Say it in verbal images.
George Crankovic is senior copywriter/marcom manager at TrueSense Marketing. Reach him at george.crankovic@truesense.com
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
