7 Ways to Use Verbal Images to Pull Donors Into Your Appeal
You do it with verbal images in your copy. The reason is simple. If you’re just telling your donors about your offer and your cause, you’re losing them. You can’t just tell. You have to show.
“No ideas but in things,” as poet William Carlos Williams famously said. And he’s right, of course. To engage your readers, you want to pull your ideas down from the ether and express them through the things of the world. Copy that’s abstract philosophizing about the cause won’t grab donors. Verbal images will.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
