7 Ways to Use Verbal Images to Pull Donors Into Your Appeal
A verbal image is different from a story. Fundraising stories are narratives — this happens, then that happens and so on. A verbal image, even though it may have some narrative elements, is essentially a snapshot — a succinct, sharply focused picture that readers immediately get. And that’s where it draws its power. Precisely because of its brevity and clarity, a verbal image can often persuade donors more readily than a longer story. But there’s no need to choose an image over a story for your appeal. Both can work together.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
