7 Ways to Use Verbal Images to Pull Donors Into Your Appeal
A verbal image is specific. You want to include the details that paint the picture. If your image is of a little girl in poverty, is she wearing a dress, or is it a mint-green smock that’s an orphanage hand-me-down, frayed at the seams, too big for her and smudged with dirt? You have to judge how far to go here. You don’t want to pile on endless details for no reason. But specific, relevant details sharpen your images.
An agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience, George specializes in crafting direct mail appeals, online appeals and other communications that move donors to give. He serves major nonprofits with projects ranging from specialized appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation and cultivation.
