70 Nonprofit Trends for 2015

Richard Perry, founding partner, and Jeff Schreifels, senior partner, Veritus Group
3. More nonprofits valuing donors as partners vs. sources of cash and inviting them into the inner workings of the nonprofit. This trend is changing the focus of fundraising from securing money to helping donors solve problems. This will be exhibited through investment in mid- and major-donor programs that require more one-to-one cultivation and solicitation strategies. We will also see more nonprofits embrace what we call a “Culture of Philanthropy,” where the entire organization is centered around the donor, not just the development staff.