70 Nonprofit Trends for 2015

Jeff Shuck, CEO, Plenty
5. Leverage — and recognize — all of the resources your constituents have to offer. Your constituents bring more than money to the table. Though fundraising is critical to the viability of nonprofit organizations, it isn’t the only component of support that leads to success. Your constituents’ skills, time and networks are also valuable reservoirs of information, manpower and public relations. Recognizing and soliciting these resources will improve your bottom line — and it will also establish trust with your donors by demonstrating that your relationship extends beyond the wallet.