70 Nonprofit Trends for 2015

The Dutch have an expression: “He who does not honor the small is not worthy of the large,” and that holds very true with monthly giving.

Rich Dietz, senior product manager of digital fundraising, Abila
3. Online and mobile: Online and mobile have played an increasingly key role for organizations the last few years, and that will continue in 2015. Social will play a key role in the “attention economy,” and responsive design will be necessary to allow supporters to access an organization’s website at any time from any device. 2014 was the tipping point for more Web traffic coming from mobile devices than desktop computers. According to Pew Research Center, more than 90 percent of all Americans own a cell phone.