70 Nonprofit Trends for 2015

All of this focus on internal capacity is in the spirit of working smarter, more effectively and toward the mission. In 2015, I hope we also begin to see a greater alignment between technologies (fundraising software, databases, email service providers, marketing automation software) and people, too. The more leadership, staff and technologies are aligned, the more effective nonprofits will be at fundraising, communicating effectively and achieving their missions.