70 Nonprofit Trends for 2015

By Joe Boland

Wayne Luke, managing partner, nonprofit practice, Witt/Kieffer
4. Emphasize innovative and creative fundraising — A key part of organizational strategy should be innovative storytelling. With the growth of successful Internet-based not-for-profits, consider how to position your message creatively in order to tap in to different audiences, resources and markets. Rebranding and tailoring your message toward new “listeners” represents tremendous opportunities for your organization.

MOBILE
Miriam Kagan, senior fundraising principal, Kimbia
1. While this issue may have been beaten to death, many nonprofits still do not offer a truly resolution-centric mobile experience (not just for donors, but for their constituents in general). This will become increasingly important as mobile payments continue to make headway: smartphone-integrated payment technologies, increasing process of tablets and phablets and even near-field will mean that mobile-friendly becomes an old standard, not something that is still optional.