70 Nonprofit Trends for 2015

PEER-TO-PEER FUNDRAISING/CROWDFUNDING
Miriam Kagan, senior fundraising principal, Kimbia
1. While this is the darling of the day, crowdfunding speaks to a large trend of donors grabbing the drivers’ seat in the fundraising process. Whether crowdfunding or an evolution of this, nonprofits have to plan for a fundraising status quo that offers donors increasing control in the giving relationship. At the same time, nonprofits will have to learn to focus limited resources where they are most worth it and understand how channels influence relationships. For example, for most, Facebook and Twitter are not large drivers of donations, but are huge influencers and build other interaction relationships.