70 Nonprofit Trends for 2015

Jeff Shuck, CEO, Plenty
2. Organizations must recognize that peer-to-peer fundraising is here and full of untapped potential. One thing that became clear to us in 2014 is that we live in a peer-to-peer world. We get our news from Facebook, decide where to eat based on Yelp, share our lives on Instagram and experience parental inadequacy through Pinterest. The dramatic success of the Ice Bucket Challenge was the exclamation point on the end of a long sentence: Peer-to-peer is now mainstream.