70 Nonprofit Trends for 2015
2015 is the time to let Ice Bucket Challenge lottery dreams go. Turn the microscope around, focus on your mission, tell a compelling story and focus on building long-term relationships instead of quick-fix money.
Katrina VanHuss, CEO, Turnkey Promotions
4. Online platforms do not equal peer-to-peer fundraising campaigns. Many nonprofits are now attempting to use the peer-to-peer income channel. Technology enhancements have made online giving in the P2P channel available to every organization, and the misconception is that “if I have a platform live, I have a peer-to-peer program.” The misperception is that peer-to-peer is a marketing program, delivered online. The reality is that most programs built in this manner die. Peer-to-peer fundraising starts with peer-to-peer recruitment to that process. Peer-to-peer fundraising is a messy, human business, the kind of business that many people avoid studiously. An online platform and online communications are handy tools that can increase efficiency in this channel, but are not in and of themselves a peer-to-peer program. Without talent and expertise to set up strategy, manage volunteers and execute complex operations successfully, a peer-to-peer program exists in name only.
