Fundraising and the Backward Brain
Don’t fall victim to hemispheric flip when creating your fundraising messages.
Conclusion
When creating a fundraising message, you can avoid disastrous hemispheric flips by following this general pattern: During strategy and planning, the left hemisphere should dominate. During the writing and design stage, the right hemisphere should take the lead. In the final stage (production, printing, mailing), the left hemisphere should completely take over. And go easy on the PowerPoint. FS
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