Fundraising and the Backward Brain
Don’t fall victim to hemispheric flip when creating your fundraising messages.
Flip No. 2: How to ask higher donors
When planning which donors to ask, the creators said, "Don't write to anyone who's given more than $100; they won't respond to a low-end way of asking."
This was a right-hemisphere intuition, one that seldom holds up to scrutiny. Donors who give more than $100 behave much like donors who give less than $100.
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