Fundraising and the Backward Brain
Don’t fall victim to hemispheric flip when creating your fundraising messages.
Many fundraisers have dramatically slashed donation revenue by making this nonfactual assumption that donors who write bigger checks have completely different motivations.
Flip No. 3: Don't bother recent donors
A final right-hemisphere decision that creators made was to exclude all donors who had given in the last six months from getting the mailing. "They'll just be annoyed if we ask them again," the creators said.
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