Fundraising and the Backward Brain
Don’t fall victim to hemispheric flip when creating your fundraising messages.
Flip No. 4: Reason vs. emotion
As the creators outlined and wrote the copy for Project X, they started to experience right-to-left hemispheric flips.
The first right-to-left flip was the decision to structure the entire message around five reasons people should give. All five were very good reasons to give — things like price, efficiency and efficacy.
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