8 Fundraising Ninja Tricks

5. Don't use a photo

This trick requires the courage of a honey badger and the guile of a jackal. Because everyone knows that photos can be powerful motivators for charitable giving. They have the power to touch the heart directly in ways words can't.

But fundraising ninjas know that photos can also be significant demotivators when they fail to communicate the right message — which happens astoundingly often.