8 Fundraising Ninja Tricks

Photos often accidentally give the message 
"everything is just hunky-dory here" more loudly 
than the words that are desperately trying to say there's a problem that needs solving.

Sometimes, people in photos look like they have the wrong emotion for the situation. You mean to show need, but they look annoyed or even furious. Many photos are just messy and confusing, so viewers don't get any particular message.