8 Fundraising Ninja Tricks

Fundraising ninjas have a similar ability: They are always a few decades behind the times in their communications and design styles. This gives them power, because fundraising is aimed overwhelmingly at older people. That's who gives.

What looks corny and dated to young people like you and (ahem) me often looks comfortable and appropriate to donors. Design we like is often confusing and unattractive to donors.