8 Fundraising Ninja Tricks
People may snicker at your old-fashioned ways, but it works. While everyone else is laboring to get random people to "like" them on Facebook, the fundraising ninja is cranking out corny, old direct mail and raising a ton of money.
7. Your mantra: you
Every ninja is assigned a mystical word that calls forth strength and cunning. Fundraising ninjas all share the same mystical word: you. You is the word they intone over and over as they write fundraising materials. They use it to directly address the donor instead of create abstractions about the cause. They use it to put the donor in the middle of it all, because that's where the donor wants to be. They use it to remind the donor of her values and beliefs — the reasons she gives. The fundraising ninja makes every fundraising message into an exciting story that features the donor.
