8 Fundraising Ninja Tricks

8. You are not the audience

This is the most powerful trick of the fundraising ninja, the one that truly makes you seem to have magical powers. When you master this one, you are a fundraising ninja.

You see, ordinary fundraisers judge the quality of their work with this principle: If I like it, it's good; if I don't like it, it's bad. It is a dungeon of their own making. Because what they like and dislike reveals almost nothing about effectiveness.