8 Fundraising Ninja Tricks
Are you ready to harness the power of the masters in your work?
The people we are communicating with in fundraising are not us. We are different in key demographic, psychographic and attitudinal ways. Using your own taste to judge is like using a thermometer to learn if the soup has the right amount of salt in it.
Actually, fundraising ninjas have discovered one way our likes and dislikes can serve us: If we like it, it's probably not good. FS
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