8 Ideas to Jump-Start Fall Fundraising

Is the creative well a bit dry? Here are some ideas to boost your fall fundraising efforts.

1. Prime the pump

Roger Dooley, the neuro-marketing guru, says priming can be a key in fundraising. Priming is presenting a person with subtle cues or context that affect behavior. He cites a study by Greg Miller and Kathleen Vohs that shows if you get people to think about money by putting posters of currency around them, they tend to be more anti-social and less generous. They concluded that priming people with money puts them in a state of mind where they don't want to depend on others and don't want others to depend on them. He says good fundraisers prime their audiences by focusing on good works and great stories, not dollars and cents.