8 Ideas to Jump-Start Fall Fundraising
Find inspiration in neuro-marketing, environmentalism and good, old common sense.
2. The eyes have it
Dooley also says studies show that when presented with a Web page or flier, people look first at any human face present. If the face is gazing at something, like a headline, the viewer's eyes follow the trajectory of the gaze. To get people's attention and direct it, use a person's image. Remember this in your appeals.
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