8 Ideas to Jump-Start Fall Fundraising
Find inspiration in neuro-marketing, environmentalism and good, old common sense.
He also notes that people are very sensitive to their own images. When people look in the mirror or see their own images, they are more conscientious and generous in their actions. Use images of donors to create that connection.
3. Social proof
People are more likely to give when they see others giving. When donors give online, ask them for an optional few words on why they gave. Fill your homepage and future appeals with their answers, in their words.
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