8 Ideas to Jump-Start Fall Fundraising
Find inspiration in neuro-marketing, environmentalism and good, old common sense.
The final word goes to Mal Warwick, one of the godfathers of direct-mail fundraising, from his February 2010 newsletter: "Nonprofit organizations must be ready to risk some hard-earned revenue in exploring new approaches to fundraising and marketing that may not yield substantial cash returns until many years in the future." FS
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