8 Keys to a Successful Event
If you plan it right, an event is a time when the mission of your organization can shine bright. Events are ingrained into the nonprofit culture and if managed properly can be a valuable tool for expanding awareness, raising money, and building enthusiasm and commitment. The following eight keys will help your event be a shining star for your organization:
Have specific goals. So, why are you having the event? If it's fundraising, be sure you net dollars from the right audience at the right levels. If it's awareness, be sure the right attendees heard — and left with — the right message. If it's recognition, be sure the honorees floated out of the room.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
