8 Keys to a Successful Event
I've attended more than one fundraising event where the follow-up talk labeled it a great cultivation event, and that is also a success.
Your goals should include:
- Participation — numbers and profile of attendees, or even specific participants.
- Budget — staying within expense budget and if a fundraising event, hitting your net goal.
- Awareness — this could mean media resulting from the event, increased knowledge among participants or both.
Plan ahead. Any event takes a lot of planning — more than you think. There will be challenges to overcome. The longer your planning runway, the smoother the event will fly.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
