8 Keys to a Successful Event
- Send each participant a thank-you e-mail or letter.
- For VIPs, make that a handwritten note with a photo enclosed of them at the event.
- As appropriate, include the event in your communications (website, social media, newsletters, etc.). Get media coverage, and share this with the attendees.
- Call and thank key participants.
- Ask for event feedback, as appropriate.
- Thank your staff and volunteer team.
- Hold an evaluation session, and document the event's successes and shortcomings so you can build on the event each year.
When done well, events can create a wonderful experience that deepens donor relationships and transforms the perception of your organization. They also can be drains on staff and volunteer time, as well as money. With focus, planning and execution, you can ensure that your event meets its goals and leaves guests and planners feeling like superstars.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
