8 Must-Do Fundraising Changes to Make Now

Now's the time to outline the right things for your organization's fundraising/marketing team to do this year. But to do it well, you have to get what's going on outside your organization as well as within it.

Review these trends with care to pinpoint the activities that work best to build relationships and response for your organization. Remember to build in a method of knowing when and how things change in the world in which you work, so you can revise your marketing to reflect them in real time.