8 Must-Do Fundraising Changes to Make Now
Continued success depends on staying on top of what's working and what's not.
6. Search is how supporters navigate the Web
Navigational searches (when searchers look for your organization by all or part of your name or Web address — e.g., "Chronicle," "Chronicle of Philanthropy" or "Philanthropy.com" — rather than searching for a topic like philanthropy) still dominate the top search results. Interestingly, searchers are using fewer words in their searches due to search engine prompts based on users' past behaviors.
- Companies:
- Nature Conservancy
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