8 Must-Do Fundraising Changes to Make Now
Continued success depends on staying on top of what's working and what's not.
To do: Integrate your top keywords in all of your high-quality, original content — on every platform — that is hungrily consumed and shared.
7. Measurement is mandatory
It's no longer acceptable to dedicate an ever-growing proportion of your marketing budget to social media, content marketing and mobile without being able to measure a return on your marketing investment.
- Companies:
- Nature Conservancy
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