8 Must-Do Fundraising Changes to Make Now
Continued success depends on staying on top of what's working and what's not.
2013 is likely to bring new ways of analyzing, measuring and qualifying current and future marketing strategies, enabling us to more quickly and easily gauge ROI and the effectiveness of specific marketing strategies, plus measure what has been difficult to measure until now!
To do: Incorporate a call to action with a unique tracking code and means to capture the results. Then analyze them. That data is powerful.
- Companies:
- Nature Conservancy
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