8 Must-Do Fundraising Changes to Make Now

Then build each to-do step into a 90-day work plan.

1. Integrated marketing is here to stay

Surfacing about five years ago, and an official trend since 2010, integrated marketing is here to stay. And that includes fundraising.

What is it? It's looking at all parts of how you reach out to your network as a whole across channels, format and content. A great example is the memorable Old Spice campaign (remember the guy in the shower?) that spilled consistent messages and a consistent look and feel online (Web and social media) and offline (in print and TV ads).