8 Must-Do Fundraising Changes to Make Now

Then integrate your social-media approach into your overall marketing plan.

Beware of the new and shiny, like Pinterest. It's vital for you to experiment to know the options, and stay engaged and learning, but that doesn't mean you put everything into play.

3. E-mail is still a core way to connect

E-mail is still the workhorse for connecting, communicating and driving action. Unlike social-media options that require participants to go there to receive your message, your opt-in e-mail lists give you permission and the conduit for outgoing communication.