What's Driving Your Fundraising?
Use these 8 principles to define a scalable, long-term fundraising strategy.
- Understand how it is perceived by the public;
- Know its “brand story” and have a plan to shape public perception in alignment with that story;
- Have a clearly defined brand architecture — knowing its stakeholders and how each one can take action to reinforce the brand; and
- Ensure the brand links to donor-engagement strategies.
- Companies:
- American Red Cross
- Blackbaud
- World Vision
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