What's Driving Your Fundraising?

An investment of time, energy and capital in building and communicating its brand will ensure the nonprofit is calling the public to its cause, not constantly pushing direct-mail pieces at them. This investment multiplies engagements across various activities — volunteering, giving, advocating and others. World Vision’s brand strategy took nearly two years to build out in the early 2000s and paid for itself as the charity grew its revenues more than 300 percent in fewer than nine years.