8 principles to define a scalable, long-term fundraising strategy

By Atul Tandon

S4: Sustainable
All fundraising activities should not only pay for themselves, but also generate appropriate return on investment and be aligned with organizational priorities. Industry standards for fully leveraged ratios are 7:1 to 12:1 for major donors; 5:1 to 7:1 for midrange donors; and 3:1 to 5:1 for mass donors.