What's Driving Your Fundraising?

Social-enterprise leaders whose organizations are not achieving these numbers must ask themselves: “Are ratios of yields to programs (revenues less expenses) on my organization’s fundraising activities acceptable?” If the answer is no, those leaders should consider several actions, including robust integration of online and offline strategies; new-donor treatment streams to increase second — and successive — gifts; and stronger stories, images and video content to improve donors’ awareness and understanding of the charity’s mission.