8 principles to define a scalable, long-term fundraising strategy

By Atul Tandon

S5: Scalable
One of the most often overlooked aspects of fundraising is the imperative to focus efforts on fundraising activities that can grow revenue incrementally without growing expenses at the same rate. Successful efforts will directly impact Step 4.

Scalability results from concentrating on the most productive donor segments, along with growing channels of donor recruitment. Also, fundraisers need to create offers that are engaging to prospective donors as well as be broad enough to ensure funds will not be designated too narrowly.